Sectors / Construction
Construction
One of the key focus segments of USP Marketing Consultancy is the construction industry. In order to conduct proper market research in this segment, you need to have market knowledge. This is where USP has its unique selling point. For more than three decades, we have been the go-to specialized market research agency for the construction industry, assisting our clients with dedicated, tailor-made market research and off-the-shelf reports.
Market expertise
Over 30 years of market experience conducting market research in the construction industry.
Insights driven
With our market knowledge, we are able to transform data into insights and advice.
Worldwide coverage
We can conduct market research in the construction industry worldwide, targeting any stakeholder in any type of segment.
Track record
USP has a proven 30-year track record of conducting market research in the construction industry. We supply off-the-shelf reports and tailor-made market research.
Clients we work for
What our clients say about us
Anne Marie O’Toole-Deviller
Head of Marketing West at Kingspan
The USP Architectural barometer research has been a great asset for us in this regard and a solid basis for conducting further in-depth research.
Anton Haller
Head of Precast Marketing at Allplan
USP’s architectural reports helps us understand the mood in the market which is really valuable. Also it helps us verify the key topics our customers are dealing with.
Catrin Klein
Head of Customer & Market Insights at Hilti
The Contractor monitor reports that we receive from USP provide insights that are fact-based and highly relevant. The reports are easy to assimilate with our internal audience and set foundation for deeper discussions.
Daniel Angelovski
Group insights manager at Velux
Their specialized insights through the European contractor monitor and European architectural barometer provide a level of industry knowledge that is otherwise challenging to obtain.
Gordon Murray-Smith
Market Intelligence and Insight Manager at BMI
USP is a trusted supplier of BMI as they understand our business, are professionals, and are pleasant to communicate with.
Jan Coerts
European Owens Corning
We use the European architectural barometer reports from USP to get architectural input on items relevant for the building and construction industry in Europe, helping us to set priorities in our innovation agenda.
Katrine Bruun Nielsen
Group insights manager at Velux
USP always works very structurally and professionally, and we always feel in good hands.
Marina Wall
Manager Customer Research & Insights at DAW SE
USP has extensive international construction industry experience, and their Monitors provide valuable insights, supporting our marketers in their marketing strategies.
Mila Valjentova
Strategy & Market Intelligence Director & Saint-Gobain
The European contractor monitor reports we receive from USP are of a great interest in our company. The reports’ insight are completing our analysis and contribute to strategic decision making.
Miryam Salvador
Global Channel Director, Schneider Electric
Their specialized insights on construction and installation markets allow us to make go-to-market decisions based on factual data. Their customer-centric approach helps us put customer needs at the centre of our decisions.
Rina van Heck
Head of marketing and communication Netherlands at Reynears Aluminium
The project managers of USP understand our needs and helped us optimize what questions to ask to get the best results.
Construction
The construction industry is a very broad segment with many stakeholders and trends impacting the business value chain. With our decades-long market research activities in this segment, we have gained profound market knowledge that we use to the benefit of our clients. We are able to conduct market research in this challenging segment world-wide, B2B and B2C, using qualitative and quantitative research methodologies. Whether it’s through our extensive portfolio of ready-made, off-the-shelf reports or through dedicated and tailor-made market research, our aim is to help you achieve your business objectives through solid, data-driven insights and advice.
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Are you able to conduct market research in Asia or the America’s?
Yes, USP has the capabilities and experience to conduct market research projects in the America’s, Asia, Europe, Africa, and Australia.
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How do you ensure that strategic information doesn’t leak into the market?
Our integrity and trustworthiness are our biggest assets. USP will always ensure that any sensitive information you share with us will not be made public.
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Can you target a specific target group like roofers?
Yes, USP can target any stakeholder in the construction business value chain. Not only roofers, but also flooring companies, insulation installers, architects, engineers, and even end-users like building owners and project developers. Your business objective will dictate who we interview and how.
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Can USP facilitate focus groups amongst architects?
Yes, within the business value chain of the construction industry, we can target any relevant stakeholder. USP has extensive expertise in conducting both quantitative and qualitative (including focus groups) research worldwide.
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Can USP conduct a customer satisfaction research amongst facade installers?
Yes, USP can conduct any type of market research, including but not limited to customer satisfaction studies, amongst any stakeholder active in the construction industry.
construction
Subsectors
Adhesives & Sealants
Building materials
Civil and infrastructure
Doors and windows
Facade
Flooring
Insulation
Paint and coatings
Roofing
Security
Tools
Trade
Walls & ceilings
Adhesives & Sealants
There are many trends impacting the adhesives and sealants market, like the push towards more sustainability and bio-based formulas, new product requirements due to developments like prefabrication, and changes in material preferences (more wood-based construction). Furthermore, changes in distribution and increased digitalization are shaping the future of these segments. USP has assisted a wide variety of clients with both tailor-made research and off-the-shelf reports.
Building materials
Building materials are the foundation of every construction project. At USP, we have several decades of experience researching the markets for bricks, concrete, steel, wood products, and many more building materials. There are many trends that impact this otherwise traditional segment, for example, BIM, prefab, sustainability, labor shortages, and many more. We have conducted many tailor-made, dedicated research studies as well as supplied off-the-shelf reports to our customers in this segment.
Civil and infrastructure
Civil engineering and infrastructure are very broad fields. It encompasses anything from the road outside our front door to the dykes and canals that keep our feet dry to the electrical and waste water networks. USP has 30 years of experience conducting market research in these fields, ranging from market sizing projects to branding and new product development.
Doors and windows
Doors and windows are an essential part of every construction project. Given the ever-changing demand of customers, it is important to stay up-to-date with the latest trends like sustainability, BIM, prefabrication, and many more. USP has over 30 years of experience researching the door and window markets for the leading brands, both by supplying off-the-shelf reports as well as dedicated or ad hoc market research.
Facade
The facade of the building is one of the most important and visual building elements. It does not only have a decisive impact on the esthetical value of the entire building, but it also plays a crucial role when it comes to the energy and insulative performance of the building. USP has over 30 years of experience in conducting tailor-made or dedicated market research in this segment, as well as many off-the-shelf reports focusing on the key trends impacting the facade market, like BIM, prefabrication, material usage, and sustainability.
Flooring
USP has been conducting market research projects in the flooring market for over 30 years. Focusing both on B2B and B2C target groups, USP can target all of the key decision-makers in the flooring business value chain. Whether it’s architects, flooring companies, interior designers, or consumers, USP can target them in any segment worldwide. Due to our 30 years of experience, USP can provide insights and advice in this segment.
Insulation
Insulation plays an integral role in the performance of the buildings we work and live in. Understanding this market can be quite challenging due to the complex and diffuse decision-making and key trends like sustainability and new material technologies. Furthermore, insulation will play a crucial role in our energy transition. USP has over 30 years of experience conducting market research in this segment, providing insights and advice to manufacturers, wholesalers, investors, and branch organizations.
Paint and coatings
Paint and coatings are the finishing touches for every construction project, but a lot has changed over the years. Just like paint and coatings are covering every construction project, USP has been covering major trends and changes in their market with research for several decades. Not only for paint, but also related products like tapes, brushes and rollers. We helped many manufacturers deal with and play into the demands that changed due to a greater focus on sustainability and environment friendliness.
Roofing
The roofing industry is yet another industry that is quite traditional with a complex decision making process, involving many stakeholders. For many decades USP has been investigating this market segment for the key manufacturers of roofing materials. The importance of the roof is ever increasing as the roof is used more and more for energy generation, sustainability impact, rain collection and so on, not just as a literal roof over our heads. USP can assist you in conducting world wide market research in this segment.
Security
Security products are about granting people safe, easy and comfortable access as much as they are aimed at keeping people out. The market consists of anything from automatic doors in hospitals to the mechanical lock of your front door, and from a single security camera to entire smart home security systems. USP has been researching all players in this market for decades, both B2B and B2B
Tools
USP has decades of experience in conducting both dedicated and multi-client research in the tools market worldwide. Both in the B2B and B2C market segments, USP has provided insights and advice on the tools market to manufacturers, wholesalers, DIY chains and sector organizations alike. Whether it’s power tools or hand tools, corded or battery powered, electrical or non-electrical or accessories and fixings, USP can assist you in getting the insights you need
Trade
Even Though direct supply and online players have impacted the construction trade business, it still remains very traditional. Many construction professionals prefer buying at the specialized wholesale, not just for the convenience and added value they bring, but also for the social aspects. In recent years, DIY stores also moved slowly but steadily into the professional trade segment. USP has been conducting market research and advising our clients operating in this segment for decades
Walls & ceilings
Wall and ceiling finishing products have the power to change a house into a home, or a bare building into a pleasant and productive office. These products are more than mere coverings, as they can provide better acoustics, (sound) insulation, fire safety, healthier indoor climates and pleasant design, depending on the demand of clients and end users. Meanwhile, this market is constantly evolving due to trends like sustainability, labor shortages and prefabrication. USP has been researching the walls and ceilings sector for over 30 years, making us an excellent partner to provide you with the knowledge, insights and advice that will be the foundation for your success.
Who benefits?
Marketing director
Product development manager
Marketing communications manager
I need more insights on our brand performance and market position in order to roll out our marketing and sales strategy for the upcoming years.
USP can conduct a branding research to establish your brand awareness, usage and preference. Furthermore, we can identify key brand associations, how you are positioned compared towards your competitors and what brand elements are of most importance. We will not just deliver the data, but will transform these into insights and advice based on our three decades of experience in this field.
I need to test my prototype product before moving it into production. I need the insights to ensure that the product we will start producing has all the right product features and reassure my internal stakeholders that the product fits the market demand.
USP has assisted many manufacturers in their product development journey, from first concepts to prototypes and final production ready models. We can assist with quantitative research or qualitative research including hands-on product tests and reviews by construction professionals. We can provide insights and place them into the broader perspective due to our decades long experience in this field.
I need input to maximise and optimise our marketing communication strategy for the upcoming years and I need hard data and facts.
USP is well versed in conducting orientation studies amongst all relevant stakeholders in the construction industry. What do they read, how important is social media for professional purposes and should you still invest in printed documentation. Moreover, how do all of the orientation sources rank and for what type of information they use, now and in the future. Because of our decades long experience in the construction industry, we can provide insights and advice.
Customer Satisfaction
How content and pleased are your customers with a product, service, or overall experience, reflecting their perception of its quality and meeting their expectations. And how does this compare to your competitors?
Branding
How do your customers and potential customers view your brand’s image, reputation and attributes? To what degree do they know, work with/prescribe and prefer your brand? And how do you stack up to the competitors?
Customer Journey
What is the path a customer takes when interacting with a brand? We can map out all of the relevant touchpoints for your customers or customers of competitive brands, including but not limited to the orientation, purchase and after sales phases. What are the key pain points and moments of truth to capitalize on?
Product Development
Whether it’s a concept, prototype or production ready product, USP can assist in getting the feedback from your key users on the product features, ease of use and overall level of interest. This can include live hands-on products tests, but also a validation of key product features and elements amongst a larger sample size of stakeholders in the construction business value chain.
Market Exploration
Gain insight on new market segments or geographies in the construction business value chain, through thoroughly researching and analyzing a specific market to gain insights into its size, trends, competitors, and potential opportunities, helping businesses make informed decisions and strategies for market entry or expansion.
Pricing
Systematic investigation into determining the optimal pricing strategy for a product or service, which involves analyzing market dynamics, customer preferences, and cost structures to set prices that maximize profitability and competitiveness in the construction business value chain
Segmentation
Dividing markets, segments and target groups in the construction business value chain into distinct groups based on shared characteristics, such as demographics, behaviors, needs, or preferences, to tailor marketing strategies and offerings more effectively to each specific segment's requirements and preferences.
Market Size
Establish the total value or volume of a specific market, segment or product range in the construction business value chain, including the future developments of the market size.
Driver Analysis
Driver analysis can provide insights into the relevance and most important drivers for they key stakeholder in the construction business value chain. Our customers often use this information to develop new products and services.
newest reports
Case studies
Market size: What is the size of the garden paving market and what are our opportunities?
Brand tracking: How strong are our local brands compared to our European brands?
Customer Satisfaction: Why is our client base decreasing?
Market entry: How to enter the European market?
Product / concept development: Helping to bring new garden paving to market
A Comprehensive Driver Analysis for Skanska Construction
Learn more about our brand positioning research programs and how we’ve helped other clients across different industries.
Relevant market reports
European architectural barometer reports
European contractors monitor reports
European handyman monitor reports
European painters insights monitor reports
FAQ
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What target groups in the construction business value chain can USP target?
We can target any target group in the construction industry, ranging from architects, contractors, sub-contractors to end-users/building owners.
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Which countries or regions can USP cover?
USP can conduct market research in the America’s, Europe, Afrika, Asia and Australia.
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What types of researches can USP conduct in the construction industry?
USP offers a select set of off-the-shelves market reports, covering key topics and target groups in the construction business value chain. Furthermore, USP offers dedicated, tailor-made market research. Within the construction industry, USP can target any country and stakeholders, for a wide variety of research topics like Branding, Market sizing, New Product development, market explorations and many more.
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What is the added value of working with USP?
We are leading industry experts for the construction industry. We have decades of experiences conducting market research in this industry, supplying major manufacturers, distributors and investors with insights and advice to build on.
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Can USP conduct focus groups?
Yes, within the business value chain of the construction industry we can target any relevant stakeholder. USP has extensive expertise in conducting both quantitative and qualitative (including focus groups) research worldwide.
Latest news by sector
All news
Construction
Home Improvement
Installation
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Will the effect of the pandemic on architects’ media orientation last?
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Consumers also find online orientation important for home improvement products bought offline
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Peak in online home improvement purchases expected to last
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Online media orientation – more online shopping for home improvement products due to corona
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What does corporate social responsibility mean for a diy store?
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BIM adoption among European HVAC installers remains low
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Who is the biggest challenger of the European electrical installation wholesale?
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Key Trends in the Installation Sector
05 February 2024 I Dirk Hoogenboom
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European HVAC installers still prefer face-to-face training over online training
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Steady Growth in BIM Adoption Among European Electrical Installers
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Age is essential for successful targeting of installers
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20 November 2023 I Dirk Hoogenboom
Installers see demand for certain sustainable products skyrocketing
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Training is the way to differentiate your brand of installation products
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Top 5 services that installers desire from manufacturers
05 November 2023 I Dirk Hoogenboom
Leasing of installation products will likely grow in the future
05 July 2023 I Dirk Hoogenboom
Usage of professional and manufacturer magazines among plumbers and HVAC installers continues to decline, but not as fast as some years ago
15 June 2023 I Dirk Hoogenboom
Installers positive about remote working
06 April 2023
Can price seduce electrical installers to change brands?
02 December 2022 I Dirk Hoogenboom
Share of installers working remotely differs vastly between countries
12 October 2022 I Dirk Hoogenboom
Sustainable construction trend: architects continue to use fewer but more sustainable materials
12 September 2022 I Dirk Hoogenboom
Despite the war in Ukraine, the European installation market is heating up
12 July 2022 I Dirk Hoogenboom
Who are the BIM-using installers?
03 May 2022 I Dirk Hoogenboom
Major differences in the level of sustainability in projects of electrical installers
15 April 2022 I Dirk Hoogenboom
Who wants sustainability?
15 April 2022 I Dirk Hoogenboom
Online ordering of electrical installation products is increasing
22 March 2022 I Dirk Hoogenboom
Sustainability plays the largest role in Dutch and Polish installation projects
17 December 2021 I Dirk Hoogenboom
What products do european electrical installers use BIM for?
17 November 2021 I Dirk Hoogenboom
Major differences in electrical installers’ awareness and usage of BIM in Europe
11 November 2021 I Dirk Hoogenboom
Pure online purchase channel used by more European HVAC installers
07 October 2021 I Dirk Hoogenboom
More installers interested in AR and VR service support from manufacturers
01 October 2021 I Dirk Hoogenboom
Electrical installers prefer training when winter has come
07 September 2021 I Dirk Hoogenboom
Services saving time and hassle
06 August 2021 I Dirk Hoogenboom
COVID did not stop electrical installers training
27 July 2021 I Dirk Hoogenboom
How effective are advertisements aimed at installers?
01 July 2021 I Dirk Hoogenboom
When not to offer training to HVAC installers?
24 June 2021 I Dirk Hoogenboom
Will virtual trade shows replace traditional ones?
07 June 2021 I Dirk Hoogenboom
European installers prefer face-to-face training but expect that more training will be done online after the COVID-19 pandemic
04 June 2021 I Dirk Hoogenboom
Did COVID change electrical installers’ media orientation?
18 May 2021
European HVAC installers did more online training in 2020, but still prefer face-to-face training
04 March 2021 I Dirk Hoogenboom
Pure online players can disrupt installers’ traditional buying journey
06 January 2021 I Dirk Hoogenboom
BIM awareness booming among electrical installers
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