research / Driver analysis
Driver analysis
Driver analysis can provide insights into the relevance and most important drivers for all of the relevant stakeholders in the construction, installation and home improvement business value chain. Our customers often use this information to develop new products and services. With this, it’s also essential to understand the DMU. USP has over three decades of experience conducting driver analysis, providing insights and advice to our customers.
Tailor made
Our research is always customized to fit your needs and help you answer your business objective trough insights and advice.
Leading industry experts
Leverage our 30+ years of expertise in the construction, installation and home improvement markets.
Insights and advice
Our mission is to provide insights and advice, not just data.
Clients we helped with driver analysis research
When you might need this?
Scenario 1
Uncovering Key Motivators for Adhesives & Sealants
A chemical solutions provider wants to identify the main factors that drive professional contractors to choose their brand of adhesives over competitors’. They aim to use Driver Analysis to hone their product messaging and R&D priorities.
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Which product attributes (bond strength, curing time, ease of application) most directly impact brand preference?
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How does brand reputation or prior experience weigh against price or distribution convenience?
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Is sustainability becoming a dealbreaker, or just a nice-to-have for construction professionals?
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How strongly do recommendations from peers or trade bodies influence brand switching behaviors?
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Which driver improvements offer the largest potential return on investment (e.g., faster curing times vs. broader product range)?
Scenario 2
Understanding Window Installers’ Purchase Drivers
A windows and doors manufacturer struggles to differentiate its offerings in a competitive market. Through Driver Analysis, they want to pinpoint which factors—energy efficiency, design versatility, warranty, etc.—compel installers and end users to choose one brand over another.
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How crucial is energy efficiency compared to cost-effectiveness and aesthetic appeal in the selection process?
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Do installers prioritize ease of installation over brand loyalty, and how does that influence repeat business?
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What role does after-sales support (quick replacement, technical assistance) play in brand preference?
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Which factors (e.g., local codes, environmental certifications) are dealmakers or dealbreakers in new construction vs. renovation projects?
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Where does our brand stand relative to competitors on each driver, and which improvements matter most?
Scenario 3
Pinpointing Top Purchase Drivers for Professional Power Tools
A global power tools brand faces increasing competition from lower-priced alternatives. They decide to execute a Driver Analysis to clarify whether reliability, price, brand heritage, or advanced features have the biggest impact on their target audience’s decisions.
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Which attributes (torque, battery life, ergonomic design) matter most for daily users like contractors and tradespeople?
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How sensitive is this segment to incremental price changes if performance and durability are guaranteed?
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Does brand heritage or word-of-mouth from industry peers sway purchasing more strongly than marketing campaigns?
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What role does the availability of service centers and spare parts play in cementing brand loyalty?
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How do competitor offerings stack up on the most important drivers, and where can we outperform them quickly?
Key benefits of USP for your market size research
Custom made insights, tailored to your needs
Every driver analysis, research, and business objective is unique; we understand this at USP. Every driver analysis journey is tailor-made to fit your needs.
B2B and B2C
USP has extensive experience conducting driver analysis research, focusing on the professional and consumer markets.
Worldwide coverage
USP can conduct driver analysis studies worldwide.
Wide coverage of target groups and segments
USP can cover a wide variety of segments and target groups in the construction, installation, and home improvement business value chain.
Qualitative and quantitative market research capabilities
USP can conduct both qualitative (in-depth interviews, group discussions, etc.) and quantitative (CATI, online, etc.) driver analysis studies.
Research topics
Every driver analysis USP conducts is unique. However, there are some elements that are frequently part of our driver analysis studies.
Variable Identification
Identifying potential drivers or independent variables that might influence the outcome. These could include product features, customer service quality, pricing, brand reputation, etc.
Hypothesis Formulation
Formulating hypotheses about which variables are likely to have a significant impact on the outcome. These hypotheses guide the analysis process.
Data Analysis
Employing statistical techniques such as regression analysis, correlation analysis, factor analysis, or other multivariate analysis methods to analyze the relationships between the identified drivers and the outcome variable.
Driver Ranking
Assessing the strength and significance of each driver's impact on the outcome. This involves quantifying the effect of each driver variable on the dependent variable.
Causality Assessment
Determining the direction and causality of the relationships between drivers and the outcome. Understanding whether a variable directly causes changes in the outcome or is merely correlated is crucial.
Actionable Insights
Interpreting the results to derive actionable insights. This involves understanding which drivers have the most significant impact and devising strategies to leverage or improve these drivers to positively influence the outcome.
Who benefits?
C-level professionals
Business/product development professionals
Marketing and market intelligence professionals
What are the key drivers for our target groups that could potentially effect sales?
USP can conduct a driver analysis study focused on understanding what drivers are most relevant for their purchase and prescription behaviour. Based on our three decades of market experience in the construction, installation, and home improvement market segments, we can not only conduct the research but also provide insights and advice.
What are key drivers governing product choice so we can ensure that this is taken into account when developing new products?
USP can investigate what drivers are important for product choice and product features. Based on solid market research and our market expertise, we can deliver the insights and advice you need.
We need a complete driver analysis for our core target groups
As an internationally operating market-specialized research agency for the construction, installation, and home improvement markets, USP can conduct complete driver analysis for any target group worldwide active in these segments.
Our driver analysis experts
Dirk Hoogenboom
Manager Sales & Marketing
Henri Busker
Team Leader | Consultant
FAQ
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Can USP conduct driver analysis studies for niche target groups like electrical engineers?
Yes, as a specialized market research agency specializing in the construction, installation, and home improvement market segments, we target any relevant stakeholders in these segments for your driver analysis studies.
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What type of methodology does USP use when it comes to customer journey researches?
This depends, of course, on your wishes and the feasibility of the fieldwork. In many cases, B2B target groups in the construction and installation market segments don’t respond well to online research. Furthermore, the availability of online panels for target groups like contractors, installers, painters, and so on is very low and typically of low quality. This is why USP frequently runs B2B customer journey studies via phone to ensure representativeness and the highest quality of results. This is the case for both qualitative and quantitative studies. For B2C target groups, online research is a much more viable option.
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Can USP run driver analysis researches in multiple countries at the same time?
Yes, one of the added values of working with USP, besides our three decades of experience in the construction, installation, and home improvement segments, is that we can run our research projects in multiple countries simultaneously, utilizing the same methodology and questionnaire (of course in native languages).
Contact us
Send us a message
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PHONE
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Max Euwelaan 51
3062 MA Rotterdam