research
Research specialists
Depending on the research objective, we offer qualitative (in-depth, focus groups) and quantitative research (CATI and WAPI), both B2B and B2C. We are focused on delivering essential insights that bring our customers closer to their target audience and closer to success. As a specialised market research agency for the construction, installation and home improvement markets, we don't specialise in a certain type of market study, but in the industries itself. This allows us to conduct better market research and provide a strong value add based on our three decades of market expertise.
Clients we work for
Let's simplify your search!
Key benefits of working with USP
We help our clients with various types of researches
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Driver analysis
Driver analysis can provide insights into the relevance and most important drivers for all of the relevant stakeholders in the construction, installation and home improvement business value chain. Our customers often use this information to develop new products and services. With this, it’s also essential to understand the DMU. USP has over three decades of experience conducting driver anlysis, providing insights and advice to our customers.
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Market size
To know if further growth is possible and whether your sales are developing in line with market volume, it is important for your business or organisation to understand the total market size and the share of your brand(s). With our track record of 30+ years in condcuting market size studies in the construction, installation and home imoprovement industries, we can assist you in the entire process.
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Segmentation
Understanding your targert groups and being able to use a good segmentation & presona's can greatly increase markteting and sales effectiviness. USP frequently condcuts segmentation studies for key stakeholders in the construction, installation and home improvement markets. Due to our 30+ years of experioence in these segments, we can provide more then just data but insights and advice to build on.
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Pricing
How often has you company been faced with at least some of the following challenges: How to maximize revenue and ROI? How much are your customers willing to pay for your product or services? And if you change the price level in any way, which reactions from customers and market could you expect from these changes? USP can lean on 30+ years of market expertise in the construction, installation and home improvement markets to assit you with any kind of pricing studies.
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Product development
As product development plays a vital part in the growth of any business, it's not a suprise that USP frequently gets request to conduct product development studies. Wether it's a concept test or a evulation of a pre-production product, you can rely on our 30+ years of experience conducting these types of studies in the construction, installation and home improvement markets.
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Customer Journey
One of the nost frequently requested market studies USP conducts are customer journey studies. Understanding your customers journey from orientation & inspiration all the way to services and retention are vital to increase your sales and marketing effectivenses. With more then three decades of experience condcuting customer journey studies in the construction, installtion and home improvement industry, we can deliver the insights and advice you need.
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Branding
The more distinct your brand is, the more valuable it will be. Especially in the construction, installation and home improvement market segments, as product differentation is decreasing and the stakeholders are traditional and relatively brand loyal. USP has 30+ years of experience condcuting branding researches in the construction, installation and home improvement markets. We can provide benchmarks, insights and advice to build on
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Customer Satisfaction
Would you like to increase your turnover by improving customer satisfaction in the construction, installation and home improvement sector? USP has over three decades of experience conducts customer satisfaction research in these markets to help you succeed. Enhanced customer experience and customer satisfaction is a key factor that helps a brand stand out and grow its market share.
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Market exploration
Perhaps you plan to enter a new market with your product or service? In that case, you need to understand exactly what is going on in that market. What are the trends and developments in that market, and who are the most important players. We use a range of methods to identify the market characteristics, such as market size, segmentation, distribution hubs, key media, market developments and sector culture. Combined with our three decades of experience conducting market research in the construction, installation and home improvement industry, we can deliver insights and advice to build on.
Who benefits?
C-level proffesionals
Business & product development professionals
Marketing and market intelligence proffesionals
Investors and M&A professionals
Key insights and advice for board level professionals to enable strategic long-term decision making.
Many of our clients are C-level proffesionals working in the construction, installation and home improvement market segments. As they are frequently engaged in long term strategy development, they research request we receive are mostly on a high strategic level as well. For example, new market entry researches, brand repositioning and M&A studies. Our three decades of marketing expertise in the construction, installation and home improvement market provides us the knowladge to be an equal sparring partner in these challinging projects and provide insights & advice.
Fact based support on developing new products and markets.
USP has conducted many product development studies in the last three decades. Many of these projects are assigned by business and product development professionals. We can assist during the entire development phases for new products, from concept test till pre-production models tests and everything in between. Besides product development tests, we also frequently are asked to conduct market size & pricing studies from our business and product development principles. With our 30+ years of experience in the construction, installation and home improvement markets, we know which target groups to target and, more importanly, able to arrange interviews, live tests and so on. Furthermore, we can benchmark the results due to our market knowladge and experience in conduction market size and product development studies.
Full service support to tackle all of your marketing and market research projects
USP conducts a wide variety of studies commisioned by marketing and market intelligence proffesionals. Most commenly the request we get are branding, customer journey and driver analyis researches. However, due to our 30+ years of market expertise in the construction, installation and home improvement markets, we frequently are asked to investigate trends like prefabrication, Building Information Modelling, sustianabilty and so on. Our clients value our market expertise and solid research methodolgy to provide the insights and advice they need.
Reliable insights and advice for understanding the market position and potential of companies of interest.
USP is frequently asked to assist with researches revovoving around mergers and aqcuistions. Typically, we are asked to investigate the market position and shares of the companies that are in the scope of the M&A process. As these types of assignements are highly stratigcal, we are often commisioned these projects based on our three decades of market expertise in the construction, installation and home improvement market segments. A solid understanding of the markets and the long term trends are vital in advising about the right course of action.
What our clients say about us
Rina van Heck
Head of marketing and communication Netherlands at Reynears Aluminium
The project managers of USP understand our needs and helped us optimize what questions to ask to get the best results.
Gordon Murray-Smith
Market Intelligence and Insight Manager at BMI
USP is a trusted supplier of BMI as they understand our business, are professionals, and are pleasant to communicate with.
Sarah Hawke
Global Group Consumer Insights Manager at Stanley Black & Decker
We have worked with USP in the past and have had a great experience. They really know our business well.
Paul O’Dweyer
Global Consumer Market Development Manager at Bostik
Good working relationships between the project team, strong knowledge of the insights and findings from the fieldwork, presented and communicated very clearly in the report.
Mike Fees
Brand Manager EMEA at MTD
We highly value the quick response times, flexibility and overall market expertise.
Justyna Gudowska-Pohling
AC EMEA Customer Insights Manager at PPG
USP delivered the company good, useful business recommendations and insights, which have accelerated business growth.
Anne Marie O’Toole-Deviller
Head of Marketing West at Kingspan
The USP Architectural barometer research has been a great asset for us in this regard and a solid basis for conducting further in-depth research.
Armin Dipping
Senior Manager strategic and international Marketing at Gira
With the Electrical installation monitor reports we receive from USP we get an overview and first insights on behaviour, relevant topics and trends in the electrical installation industry.
Caroline Roque
EMEA Consumer and Market insights, Manager 3M Consumer Business Group
The USP team has very strong expertise in the construction and home improvement markets. We are using their detailed home improvement monitor reports very extensively.
Catrin Klein
Head of Customer & Market Insights at Hilti
The Contractor monitor reports that we receive from USP provide insights that are fact-based and highly relevant. The reports are easy to assimilate with our internal audience and set foundation for deeper discussions.
Dalia Gonciauskaite
Marketing Manager Architectural at Covestro
It’s great that the European painters insights monitor reports are focusing on key topics that are highly relevant for our business.
Daniel Angelovski
Group insights manager at Velux
The specialized insights in the Home Improvement Monitor are a great source of input for our industry analysis.
dr. Christian Heine
CEO, Rothenberger AG
The European Mechanical Installation Monitor gives us great insights and these insights support our strategic decisions.
Hardy Jaeschke
Senior Manager Market Research, Market Intelligence / Vaillant Group
The USP reports help us better understand different B2B target groups, better assess their business situations and enrich our range of knowledge enormously.
Jan Coerts
European Owens Corning
We use the European architectural barometer reports from USP to get architectural input on items relevant for the building and construction industry in Europe, helping us to set priorities in our innovation agenda.
Johan Gijsman
Group Director Marketing, Walraven Holding
We have been using the mechanical installation monitor issued by USP for many years for the planning of our strategic initiatives.
Mila Valjentova
Strategy & Market Intelligence Director & Saint-Gobain
The European contractor monitor reports we receive from USP are of a great interest in our company. The reports’ insight are completing our analysis and contribute to strategic decision making.
Miryam Salvador
Global Channel Director, Schneider Electric
Their specialized insights on construction and installation markets allow us to make go-to-market decisions based on factual data. Their customer-centric approach helps us put customer needs at the centre of our decisions.
Leo van der Blom
Insights Manager Prof EMEA at AkzoNobel
These reports not only help us track changes within our target groups, aiding in informed decision-making, but also serve as input and benchmarks for our ongoing research and decision making.
Marina Wall
Manager Customer Research & Insights at DAW SE
USP has extensive international construction industry experience, and their painters monitor provide valuable insights, supporting our marketers in their marketing strategies.
Anton Haller
Head of Precast Marketing at Allplan
USP’s architectural reports helps us understand the mood in the market which is really valuable. Also it helps us verify the key topics our customers are dealing with.
Joost Maarse
Global Lead Circular Economy at Grundfos
Delivered as promised and great regular communication towards us as a client.
Hendrikje Budenberg
Responsable Marketing & Communication BU Technical Insulation at Saint-Gobain Technical Insulation
With USP there is always a good personal contact and the research results were great.
Edwin Ebskamp
Manager Brand & Traffic at Deli Home
USP is a reliable research agency, always a pleasure to work with.
Federico Itri
Associate Commercial Excellence Manager EMEIA at ASSA ABLOY Opening Solutions
We have a really good cooperation with USP, always great to do research projects together.
Olga Kolos
Electrician Program Director, Global at Schneider Electric
We work with USP regularly, they are flexible and provide us with good results.
Cees Breukers
Marketing analyst at Van Wijnen
USP's involvement in research was great, the results were fantastic.
Céline Pineau
Consumer insight researcher at Hager
USP is professional, responsive, didactic, and voluntary. It was easy to exchange my thoughts with them.
Katrine Bruun Nielsen
Group insights manager at Velux
USP always works very structurally and professionally, and we always feel in good hands.
Suzanna Lammerts van Bueren
Director Business Development Northern Europe at Somfy
USP thinks along and were able to, besides delivering the insights, brainstorm about the business opportunities.
Case studies
Market size: What is the size of the garden paving market and what are our opportunities?
Product / concept development: Helping to bring new garden paving to market
A Comprehensive Driver Analysis for Skanska Construction
Learn more about our brand positioning research programs and how we’ve helped other clients across different industries.
Our experts
Dirk Hoogenboom
Manager Sales & Marketing
Jan-Paul Schop
CEO / Founder
Frequently asked questions
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Is USP able to conduct market studies in the US or Asia?
Yes, USP has a worldwide network of partners and is able to conduct research projects in almost all countries worldwide. Many of our assignments consist of multiple countries being investigated at the same time.
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Can USP conduct a branding research?
Yes, USP can conduct any type of market research, as long as it is within our expertise area's, being the construction, installation and home improvement market segments.
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Can USP target building owners?
Yes, as a market specialised agency, focussing on the construction, installation and home improvement market segments, we can target any relevant stakeholder active in those busines value chains. This includes building owners, but also architects, installers, investors, contractors and many more.
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Can USP conduct qualitative market research?
Yes, as a market specialised agency focusing on the construction, installation and home improvement segments, USP can conduct both qualitative and quantitatve market research projects. worldwide.
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Why is USP specialising in the construction, installation and home improvement segments?
USP decided, already three decades ago, to specialise in the construction, installation and home improvement segments. They key reason for this specialisation is that we strongly believe that, in order to conduct proper market studies and advising our clients, you need to understand the market. This is especally the case for a-typical market segments like the construction, installation and home improvement markets. In short, by specialsing we can provide more insights and advice to build on.
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Can USP conduct market studies in multiple countries simultaniously?
Yes, USP can conduct worldwide market studies in multiple.
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Can USP provide B2B and B2C research?
Yes, USP can provide both B2B and B2C researches in construction, installation and home improvement industry.
Contact us
Send us a message
Please contact our office or fill in the contact form and our specialists will contact you.
PHONE
+31 10 2066900ADDRESS
Max Euwelaan 51
3062 MA Rotterdam
