European Green Deal Q4 2021

This report will provide key insights into the Green Deal initiative among architects. These insights will be particularly valuable for manufacturers and wholesalers targeting this group, as the insights in the report can validate the current sustainability strategy or lay the foundations for new strategies to come. Furthermore, understanding architects behavior and their adoption of sustainability will facilitate fact-based internal discussions without the need for custom research.

This report is based on 933 successful quantitative telephone interviews with architects, conducted in native language in Spain, Italy, France, Belgium, the Netherlands, the UK, Germany and Poland. The report is based on a representative sample of contractors, with companies with less than 1 employee being excluded. This research is conducted biannually with the reports covering different key marketing topics like media orientation, BIM, prefab, sustainability and many more.

The primary focus of this research is to provide key insights into the Green Deal initiative adaptation among the architects. The study also offers insights into which are the biggest obstacles when it comes to sustainability in construction and who has the biggest influence. It highlights key differences among the 8 European countries covered and provides other key insights. The report also includes a detailed view on the turnover and orderbook developments of the architects, and background information on their company size, and other relevant information. This report will be a crucial input for shaping, improving or reviewing your business strategy and sustainable efforts.

Architects play a pivotal role in the construction industry, serving as early indicators of both positive and negative changes. The trends and developments within architectural firms serve as valuable predictors for the overall construction market. USP publishes forecasts for building volumes based on insights gained from the experiences of architects (but also all other stakeholders that are regularly interviewed by USP in the construction business value chain) and 11 other market indicators. Our future building volumes predictions have proven accurate and have stood the test of time.

How do architects perceive the Green Deal initiative?

Who plays the most crucial role in implementing Green Deal initiatives?

Which types of buildings will be affected the most?

Which specific parts of buildings will undergo the most significant changes?

What are the key factors contributing to the adoption of the Green Deal initiative?

1. Forecast overview 
2. Economic and construction figures 
   1. United Kingdom
   2. Germany
   3. France
   4. Spain
   5. Italy
   6. Netherlands
   7. Belgium
   8. Poland 
3. Sustainability and Circularity 
4. Research background