DIY or DIFM Q4 2023

This report will provide valuable observations on the trends concerning the decision-making process between DIY projects and professional hiring for home improvements within European homes. These insights will be particularly advantageous for DIY stores and manufacturers aiming to capture the attention of consumers in this market. Armed with this knowledge, businesses can fine-tune their marketing and communication strategies to better resonate with current market needs. Furthermore, comprehending customer behaviors, preferences, and attitudes regarding the choice between DIY and hiring professionals will support data-informed internal deliberations, potentially obviating the necessity for bespoke research.

This report relies on 6,676 productive online interviews conducted with consumers across various European nations, including Germany, the United Kingdom, France, the Netherlands, Belgium, Poland, Spain, Italy, Denmark, Sweden, and Austria. This ongoing research is conducted on a quarterly basis, covering a range of pivotal topics within the home improvement sector, such as consumer preferences, the contrast between DIFM and DIY approaches, sustainability considerations, branding, digitalization trends, purchase channels, and more.

The primary objective of this study is to present crucial insights into the preferences of European customers regarding the DIY (Do-It-Yourself) or DIFM (Do-It-For-Me) approaches in home improvement endeavours. It thoroughly investigates consumer attitudes, analysing the key factors that influence their decision-making between DIY and professional services. Additionally, the report encompasses the anticipated and planned home improvement initiatives that consumers aim to pursue in 2023. Moreover, it spans home improvement patterns across 11 European nations, exploring consumers’ inclinations towards products and tools for these projects. This extensive research offers a comprehensive understanding of the current landscape and evolving trends within the dynamic home improvement sector. It also scrutinizes the economic progression of the DIY industry and provides insights into forthcoming consumer behaviors.

What type of products and tools are mostly used in home improvement jobs in European households?

What are the current DIY trends? 

How much are people in European households willing to house improvement jobs themselves? 

When do people in European households choose to hire professionals to do house improvement jobs? 

What is the main reason people in Europe choose the DIY or DIFM approach?

1. Key insights 
2. Economic developments
3. DIY vs. DIFM
4. European overview 
5. Country overview 
   1. Austria 
   2. Belgium
   3. Denmark
   4. France
   5. Germany 
   6. Italy
   7. The Netherlands
   8. Poland
   9. Spain
   10. Sweden
   11. The UK
6. Home improvement per category 
   1. Paint 
   2. Adhesives 
   3. Adhesives/glues 
   4. Sealants 
   5. Power tools