Brand scan Q4 2022

This report will provide valuable insights into the preferred brands of electrical installation among installers in Europe. These insights will be particularly valuable for manufacturers, wholesalers, retailers and marketing departments targeting this group, as the information in the report can either validate current business development strategies or lay the foundations for new ones. Furthermore, understanding installers’ attitudes toward brands will facilitate fact-based internal discussions without the need for custom research.

This report is based on 795 successful quantitative telephone interviews conducted in the native languages of the United Kingdom, Germany, France, Poland, Belgium, the Netherlands, and Spain. The report relies on a representative sample of installers. The interviewed companies provide electrical installation services, but they may also engage in additional activities such as HVAC, plumbing, and so on. Most interviews are conducted with owners, directors, or purchasers of these companies. This research is conducted quarterly, with reports covering various key marketing topics, including media orientation, BIM, prefab, sustainability, and many more.

The primary focus of this research is to provide key insights into the state of the most recognizable and widely used brands of products in the field of electrical installation. The study conducts in-depth research among installers, examining spontaneous awareness, brand usage, and brand preference both in terms of general brands and specific categories such as switches and sockets, lighting, electrical enclosures, home automation systems, electrical heating, pipes for electrical installation, and power tools. It highlights significant differences among the seven European countries covered, offering essential insights for each country. Additionally, the report includes a detailed view of the turnover and order book developments of the installers, along with other relevant details.

Which brands are considered leaders among electrical installers in Europe?

What are the leading brands among electrical installers in Europe in the category of switches and sockets?

What are the leading brands among electrical installers in Europe in the category of lighting?

What are the leading brands among electrical installers in Europe in the category of electrical enclosures?

What are the leading brands among electrical installers in Europe in the category of home automation systems?

What are the leading brands among electrical installers in Europe in the category of electrical heating?

What are the leading brands among electrical installers in Europe in the category of pipes for electrical installation?

What are the leading brands among electrical installers in Europe in the category of power tools?

Which brands are mentioned among electrical installers in the United Kingdom, Germany, France, Poland, Belgium, the Netherlands, and Spain when it comes to spontaneous awareness (which brands do they know?), brand usage (which brands do they use on a regular basis?), and brand preference (which brand do they prefer?)?

1. Key takeaways 
2. Profile of the electrical installer 
3. Business development 
4. Brand Scan
5. United Kingdom 
6. Germany
7. France
8. Poland
9. Belgium
10. The Netherlands 
11. Spain