Decision making Q3 2022

This report will offer key insights into the decision-making process in the construction industry. The insights provided will be especially useful for the marketing communication strategies of manufacturers and wholesalers supplying this target group, as it will enhance their effectiveness. Understanding who the decision-maker is in a construction project can help marketers strategize and target their audience without the need for conducting a tailor-made investigation.

This report is based on 975 successful quantitative telephone interviews with architects, conducted in the native language in Spain, Italy, France, Belgium, the Netherlands, the UK, Germany and Poland. The report is based on a representative sample of architects, with companies with less than 1 employee being excluded. This research is conducted quarterly  with the reports covering different key marketing topics like media orientation, BIM, prefab, sustainability and many more.

The primary focus of this research is to provide key insights into decision-making among architects, with a specific emphasis on their overall influence within building projects and the influence of other stakeholders. The study also offers insights into architects’ perceptions of their roles in construction projects and how their roles will evolve in the future. It highlights significant differences among the eight European countries covered and provides other valuable insights. The report also includes a detailed view of the turnover and order book developments of architects, along with background information on their company size, and other relevant details. 

Architects play a pivotal role in the construction industry, serving as early indicators of both positive and negative changes. The trends and developments within architectural firms serve as valuable predictors for the overall construction market. USP publishes forecasts for building volumes based on insights gained from the experiences of architects (but also all other stakeholders that are regularly interviewed by USP in the construction business value chain) and 11 other market indicators. Our future building volumes predictions have proven accurate and have stood the test of time.

Who takes precedence in the decision making, in construction projects?
How do the architects view their role in the construction industry?
Who has the most impact when it comes to sustainable construction decisions? 

Who in the construction industry is mostly in charge of brand choice in building projects?
In which countries do the architects have the most influence when it comes to brand selection?
What is the role of other stakeholders like building owners and contractors when it comes to construction projects?

1. Forecast overview
2. Economic and construction figures
   1. United Kingdom
   2. Germany
   3. France
   4. Spain
   5. Italy
   6. Netherlands
   7. Belgium
   8. Poland 
3. Decision Making in the Construction Industry
4. Research background