News I published 22 March 2022
Sustainability plays the largest role in Dutch and Polish installation projects
Sustainability is a hot topic in general and a hugely influential trend in building construction, which is very understandable. The construction sector uses substantial shares of resources, produces substantial shares of waste and buildings contribute a major share of annual CO2 emissions. One way to make buildings more climate-neutral is to deck them out with more sustainable and energy-efficient installation systems, which need to be installed by professional installers.
That last simple fact makes HVAC installers excellent sources to indicate how often these sustainable products and solutions are used in projects, and where sustainability plays a role in installation projects the most. We interviewed 700 HVAC installers from six major European markets for the Q4 2021 report of USP Marketing Consultancy’s European Mechanical Installation Monitor, and asked them how often they see sustainability play a role in their projects.
Poland and the Netherlands take the lead
On average, installers from these six countries together report that sustainability is taken into account in 44% of their projects. There are substantial differences between countries, however. The UK seems to be lagging behind a bit, as sustainability is only reported to play a role in 31% of installation projects. On the other side of the spectrum, the Netherlands and Poland clearly take the lead, as sustainability is taken into account there in respectively 54% and 53% of installation projects.
No major differences between residential and non-residential projects
The above image also shows the shares of residential projects in which sustainability is taken into account. These residential shares do not differ much from the total, meaning that sustainability is taken into account to the same extent in residential and non-residential projects. The only exception is France, where sustainability is taken into account in 42% of all installation projects, but slightly less in installation projects in the residential sector (35%).
For manufacturers and brands producing sustainable installation solutions, these figures and differences per area can be used to indicate where demand for their products and systems will be higher, indicating fruitful ground for marketing campaigns focusing on the sustainability of their solutions, for instance. In other places, where sustainable solutions play less of a role as yet, there may be opportunities for brands to present themselves as knowledge leader and educate potential clients on sustainable solutions and sustainability of installations in general.
For the success of any strategy, more detail is required. What are the products or product groups of which more sustainable solutions are in highest demand, for instance? Or what are the most important drivers for sustainability in building construction in certain areas? These details and many more are provided in the Q4 2021 report of USP Marketing Consultancy’s European Mechanical Installation Monitor, which focuses on sustainability in the HVAC installation sector.
Read more
16 October 2024 I Henri Busker
The Building Blocks of Prefab: Key Materials
11 October 2024 I Dirk Hoogenboom
Rethinking European Construction: Prefab Trends
24 September 2024 I Jeroen de Gruijl
Blockchain, AI, AR and IoT – Architects’ Outlook
24 September 2024 I Dirk Hoogenboom
Future Developments in Construction Still Far Away
Fresh Insights Await
Our relevant reports
Delve into the newest findings across various market segments, crafted for a cutting-edge overview. Explore our insightful reports, brimming with up-to-date data, trend analyses, and in-depth examinations, all tailored to provide you with a comprehensive understanding of the current market dynamics.
Construction
Home Improvement
Installation
Special reports
Construction
Decision making process Q3 2024
2024 87 pages
Unveil the decision-making processes in the construction industry through the lens of European architects. Discover the factors that influence crucial decisions and the interplay among different stakeholders.
1,850 Euro
Construction
Prefab H1 2024
2024 63 pages
Discover the adoption rate and benefits of prefabrication technology among European contractors in H1 2024. Understand the driving forces behind prefab usage and its impact on project efficiency and cost-saving.
6,300 Euro
Construction
Sustainability 2024
2024 72 pages
Painter Insight Monitor 2024 will focus on understanding the specific needs, preferences, and challenges faced by painters when it comes to sustainable products.
10,815 Euro
Construction
Importance of branding & branding funnels 2024
2024 62 pages
This report offers a comprehensive overview of importance of branding and branding funnels with a specific focus on European handymen. Brand behaviour is covered for each country, showing purchasing power, differences regarding quality, sustainability, online shopping, innovation-habit and private labels,
8,400 Euro
Construction
Future of construction Q2 2024
2024 82 pages
Explore the evolving future in construction sector among European architects in Q2 2024. Delve into the factors driving material preferences and the impact on construction aesthetics and sustainability.
1,850 Euro
Construction
Trends in material usage Q1 2024
2024 102 pages
Explore the evolving trends in material usage among European architects in Q1 2024. Delve into the factors driving material preferences and the impact on construction aesthetics and sustainability.
1,850 Euro
Home Improvement
European Garden Monitor
2023 43 pages
Explore the European Garden Monitor, a comprehensive platform dedicated to garden health monitoring in Europe. Access valuable resources and expert advice today.
12,000 Euro
Home Improvement
Purchase channels Q2 2024
2024 90 pages
The European Home Improvement Monitor offers valuable insights on purchase channels in the European home improvement industry, examining the evolving preferences and behaviors of consumers across traditional retail and emerging online platforms.
3,150 Euro
Home Improvement
Sustainability Q1 2024
2024 81 pages
Delve into sustainability trends in the home improvement sector in Q1 2024. Discover consumer preferences and the shift towards eco-friendly home improvement solutions.
3,150 Euro
Home Improvement
DIY versus DIFM Q4 2021
2024 113 pages
This report is a must-have if you’re in the home improvement industry. It provides a wealth of information on the behaviour of DIY and DIFM consumers, their motivations, and the factors that influence their purchasing decisions.
3,150 Euro
Home Improvement
DIY or DIFM Q4 2023
2024 70
Explore the prevailing trends between DIY and DIFM in Q4 2023. Understand consumer preferences and the factors influencing their choice between DIY and DIFM.
3,150 Euro
Home Improvement
Branding Q3 2023
2023 93 pages
This report offers an extensive overview of the home improvement industry, with a focus on branding and the most popular brands within different categories. Within this report, you will gain insights into how customers perceive home improvement brands and what motivates them to buy certain products.
3,150 Euro
Installation
Branding Q3 2024
2024 74 pages
Discover the power of branding in the home improvement sector. Explore how strong branding influences consumer preferences and purchase decisions.
3,150 Euro
Installation
Prefab Q3 2024
2024 119 pages
This report offers a comprehensive view of the installers’ involvement and needs regarding prefabricated electrical installations.
3,150 Euro
Installation
Smart & Connected Products Q2 2024
2024 120 pages
This report provides a comprehensive view of the attitudes of installers toward smart building solutions, specifically among electrical installers and their clients. In the report, you will find insights into the installers' experiences with installing smart products and the willingness of end users to invest in such solutions, as well as their motivations and pain points.
3,150 Euro
Installation
Smart and connected products Q2 2024
2024 129
This report provides a comprehensive view of the attitudes of installers toward smart building solutions, specifically among HVAC installers, plumbers and their clients. In the report, you will find insights into the installers' experiences with installing smart products and the willingness of end users to invest in such solutions, as well as their motivations and pain points.
3,150 Euro
Installation
BIM Q1 2024
2024 84 pages
The European Mechanical Installation Monitor report provides a detailed analysis of the plumbing and HVAC industry. This report specifically focuses on BIM adaptation in the industry.
2,650 Euro
Installation
Sustainability Q1 2024
2024 99 pages
The European Electrical Installation Monitor report provides a detailed analysis of the sustainable solutions in the installation industry. This report specifically focuses on sustainability aspects in the industry.
3,150 Euro
Special reports
European Sustainability Report 2024
2024 51 pages
This report provides in-depth insights based on triangulation of key market information and data as well as data from USP Marketing Consultancy’s key monitors that are carried out year in, year out. The focus of this report is on the most important stakeholders within the construction industry, namely architects, contractors, electrical and HVAC installers within The United Kingdom, The Netherlands, Belgium, Germany, Poland, France, Italy, and Spain.
3,950 Euro