![](https://www.usp-research.com/wp-content/uploads/2023/12/digitalisation-architects.png)
![](https://www.usp-research.com/wp-content/uploads/2023/12/digitalisation-architects.png)
![usp](https://www.usp-research.com/wp-content/themes/usp/public/img/bg/usp_construction_blue.png)
News I published 23 February 2023
Stagnation of Smart Product Installation Involvement Among Installers
The demand for smart building products is ever increasing, and not just because they allow more control or comfort. These smart solutions can provide a more efficient use of energy, thereby saving energy and money. In times of high energy prices and a general focus on sustainability, these products can turn from luxury to necessity. The increasing demand is therefore no surprise.
What is surprising, is that the percentage of HVAC installation companies that also install smart home products is stagnating, at least on average. That is apparent in recent results of USP Marketing Consultancy’s European Mechanical Installation Monitor, a continual research among installers from six European countries. How can there be a stagnation of involvement in smart product installation, while installers see demand for smart HVAC installations rise?
Demand for Smart Building Products Continues to Rise
Demand for smart building products has always developed more as a slow evolution than a fast revolution. Over the past years we have seen installation companies’ involvement in installing smart products develop in a similar way. The share of installation companies that also install smart building products has grown slowly but steadily on average.
However, our latest results show that average growth has stagnated when looking at all six countries together. The UK and Germany still show significant growth, but development in the rest is marginal and there is even a decrease in Poland. At the same time, based on the same research, there is a nett increase in demand for smart building products in most countries. So how can it be that the share of installers installing them is not growing accordingly?
Lack of Affinity and Investment in Training Hinders Smart Product Installation Among Installers in High Demand Installation Sector
Somewhere between 50% and 60% of the installation companies are actively involved in installing smart products. That is more or less the same as the share of installation companies that consider this development of smart products to be positive. The installers that are more neutral or even negative towards smart product installation seemingly do not bother to install them.
It is important to understand that starting with the installation of smart products may need quite an investment in training due to the complexity of these systems and technologies. Also, the initial installations may cause many problems and take more time due to lack of experience. This investment in time and hassle is not worth it, as time is in short supply already.
Time is in short supply because the installation sector as a whole is dealing with high demand. The HVAC installation sector is specifically busy due to the energy transition on the one hand and labour shortages on the other hand. So there is plenty of demand for installation work that does not involve smart products. So for installers who have no affinity with smart products, there is no need to go through the hassle of starting with them.
Installers Engaged in Smart Home Product Installation Are Increasing the Frequency of Their Work
While the share of installers involved in smart product installation remains the same on average, there is more smart product installation work to be done due to rising demand. As a result, we see that installers who are involved in smart product installation are doing that more and more often. For companies that were only occasionally involved in smart home product installation, those jobs are becoming more common.
In the coming years, it is likely that this development will continue. We expect that the share of companies involved will remain more or less the same, but the share of their projects that involve smart product installation will grow. For the full details of smart product installation activities among installation companies of different sizes in six European countries, we refer you to USP Marketing Consultancy’s European Mechanical Installation Monitor.
![](https://www.usp-research.com/wp-content/themes/usp/public/img/bg/house.png)
Read more about the subject
![energy saving](https://www.usp-research.com/wp-content/uploads/2024/06/pexels-rodolfoclix-1036936-300x200.jpg)
![energy saving](https://www.usp-research.com/wp-content/uploads/2024/06/pexels-rodolfoclix-1036936-300x200.jpg)
31 July 2024 I Dirk Hoogenboom
How is the smart and connected products market evolving in Europe?
![](https://www.usp-research.com/wp-content/uploads/2024/06/pexels-pixabay-301703-300x200.jpg)
![](https://www.usp-research.com/wp-content/uploads/2024/06/pexels-pixabay-301703-300x200.jpg)
18 July 2024 I Dirk Hoogenboom
Willingness to invest of European consumers in sustainability improvements of their houses lower in 2024 than in 2023
![](https://www.usp-research.com/wp-content/uploads/2024/02/4-700x350-1-300x200.jpg)
![](https://www.usp-research.com/wp-content/uploads/2024/02/4-700x350-1-300x200.jpg)
02 July 2024 I Dirk Hoogenboom
BIM adoption among European HVAC installers remains low
![European Electrical Installation Monitor: Market Research Report](https://www.usp-research.com/wp-content/uploads/2024/02/pexels-kindel-media-9875418-300x200.jpg)
![European Electrical Installation Monitor: Market Research Report](https://www.usp-research.com/wp-content/uploads/2024/02/pexels-kindel-media-9875418-300x200.jpg)
06 June 2024 I Maja Markovic
Sustainability in the electrical installation sector; slow but steady growth
![](https://www.usp-research.com/wp-content/themes/usp/public/img/bg/house.png)
Fresh Insights Await
Our latest reports
Delve into the newest findings across various market segments, crafted for a cutting-edge overview. Explore our latest reports, brimming with up-to-date data, trend analyses, and in-depth examinations, all tailored to provide you with a comprehensive understanding of the current market dynamics.
Construction
Home Improvement
Installation
Special reports
Construction
Prefab H1 2024
2024 63 pages
Discover the adoption rate and benefits of prefabrication technology among European contractors in H1 2024. Understand the driving forces behind prefab usage and its impact on project efficiency and cost-saving.
6,300 Euro
Construction
Future of construction Q2 2024
2024 82 pages
Explore the evolving future in construction sector among European architects in Q2 2024. Delve into the factors driving material preferences and the impact on construction aesthetics and sustainability.
1,850 Euro
Construction
Trends in material usage Q1 2024
2024 102 pages
Explore the evolving trends in material usage among European architects in Q1 2024. Delve into the factors driving material preferences and the impact on construction aesthetics and sustainability.
1,850 Euro
Construction
Media orientation H2 2021
2024 161 pages
Explore the media engagement patterns of contractors to optimize your marketing strategies. Dive into a pool of insights that unveils how contractors interact with different media channels.
6,300 Euro
Construction
European Green Deal Q4 2021
2024 88 pages
Explore the impact and reception of the European Green Deal among architects. Understand how the initiative is influencing architectural practices and sustainability measures.
1,850 Euro
Construction
BIM Q4 2023
2024 246 pages
Key insights regarding the BIM usage and behaviour of European architects, and our latest future building volumes prognoses
1,850 Euro
Home Improvement
Sustainability Q1 2024
2024 81 pages
Delve into sustainability trends in the home improvement sector in Q1 2024. Discover consumer preferences and the shift towards eco-friendly home improvement solutions.
3,150 Euro
Home Improvement
DIY versus DIFM Q4 2021
2024 113 pages
This report is a must-have if you’re in the home improvement industry. It provides a wealth of information on the behaviour of DIY and DIFM consumers, their motivations, and the factors that influence their purchasing decisions.
3,150 Euro
Home Improvement
DIY or DIFM Q4 2023
2024 70
Explore the prevailing trends between DIY and DIFM in Q4 2023. Understand consumer preferences and the factors influencing their choice between DIY and DIFM.
3,150 Euro
Home Improvement
Branding Q3 2023
2023 93 pages
This report offers an extensive overview of the home improvement industry, with a focus on branding and the most popular brands within different categories. Within this report, you will gain insights into how customers perceive home improvement brands and what motivates them to buy certain products.
3,150 Euro
Home Improvement
Purchase channels Q2 2023
2023 114 pages
The European Home Improvement Monitor offers valuable insights on purchase channels in the European home improvement industry, examining the evolving preferences and behaviors of consumers across traditional retail and emerging online platforms.
3,150 Euros
Home Improvement
Purchase Channels Q2 2022
2022 124 pages
Uncover the prevalent purchase channels in the home improvement sector during Q2 2022. Delve into consumer preferences and the factors influencing their purchasing decisions.
3,150 Euro
Installation
Smart & Connected Products Q2 2024
2024 120 pages
This report provides a comprehensive view of the attitudes of installers toward smart building solutions, specifically among electrical installers and their clients. In the report, you will find insights into the installers' experiences with installing smart products and the willingness of end users to invest in such solutions, as well as their motivations and pain points.
3,150 Euro
Installation
Smart and connected products Q2 2024
2024 129
This report provides a comprehensive view of the attitudes of installers toward smart building solutions, specifically among HVAC installers, plumbers and their clients. In the report, you will find insights into the installers' experiences with installing smart products and the willingness of end users to invest in such solutions, as well as their motivations and pain points.
3,150 Euro
Installation
BIM Q1 2024
2024 84 pages
The European Mechanical Installation Monitor report provides a detailed analysis of the plumbing and HVAC industry. This report specifically focuses on BIM adaptation in the industry.
2,650 Euro
Installation
Sustainability Q1 2024
2024 99 pages
The European Electrical Installation Monitor report provides a detailed analysis of the sustainable solutions in the installation industry. This report specifically focuses on sustainability aspects in the industry.
3,150 Euro
Installation
Challenges toward sustainable future Q4 2021
2024 111 pages
2,650 Euro
Installation
Purchase channels Q4 2021
2024 106 pages
Delve into the training needs within the electrical installation sector. Understand the areas requiring skill development to meet the evolving demands of the industry.
3,150 Euro