explore our market researches

European Sustainability Report 2024

European Sustainability Report 2024

Market reports

See all
usp

News I published 24 September 2024 I Dirk Hoogenboom

Future Developments in Construction Still Far Away

Even though the construction industry is undergoing significant change, the path towards embracing cutting-edge tech remains slow. What, then, dominates the conversation? How long can we afford to prioritize traditional methods over the potential of emerging technologies (A.I, blockchain, robotics, IoT…)? And how soon can we expect to see widespread integration in construction projects?

All this – and more – we covered in Q2 2024 European Architectural Barometer Report, taking a close look into solutions that will greatly impact the industry. Published in August, the report features insights across 8 European countries, outlining the upcoming focus of architects.

Sustainability First, Innovation Later

The construction industry is, we well know, notoriously traditional and slow to adapt. When asked about what’s driving the industry, architects think about brassbound trends: it’s all about sustainability (22%), resource-efficient materials (20%) and off-site construction (14%), with innovative technology having yet to gain traction. A.I. was, for instance, ranked 6th in terms of anticipated trends, with only a shy 11% mentioning it spontaneously. While our stats show 6-7 spiking trends that will shape a decade of construction, it’s important to note that many architects – some 70% of them when prompted – also mention other factors than the ones included in the overview.

Advanced Technologies Taking A Backseat

Despite the buzz surrounding A.I, drone tech, nanotech, augmented reality, robotization, blockchain, 3D-prints… architects are keeping them on the sidelines. On a wider scale, most are overwhelmingly ignored, with only IoT ranking 6th in ongoing projects (with 29% of all European architects mentioning that this is already strongly or very strongly considered in their projects). The trends preceding it are stricter regulations (61%), green buildings (55%) and off-site construction (37%). Adoption rates for the rest – say, blockchain, robotization and nanotech – seem far down the line, with over 50% of architects claiming, when prompted directly, not to consider them at all.

Timeline for Integration

As far as how long will take, the expectancy is late. The majority of architects don’t really see advanced technologies implemented in the near future. Generally speaking, we do see certain elements either happening or happening in the next three years: drones, IoT, A.R. and A.I. But they are vastly overshadowed by green buildings (57%), off-site construction (54%) and lower on-site garbage production (46%). For comparison, blockchain, robotization and nanotech span 10% – 14%, meaning more advanced trends will come up in the next ten years.

Conclusion

The European Architectural Barometer underscores that sustainability continues to lead the conversation and more disruptive technologies – though highly anticipated – still have a long road ahead before becoming commonplace in the construction industry.

Fresh Insights Await

Our latest reports

Delve into the newest findings across various market segments, crafted for a cutting-edge overview. Explore our latest reports, brimming with up-to-date data, trend analyses, and in-depth examinations, all tailored to provide you with a comprehensive understanding of the current market dynamics.

Construction

Home Improvement

Installation

Special reports

Construction

Prefab H1 2024

2024 63 pages

Discover the adoption rate and benefits of prefabrication technology among European contractors in H1 2024. Understand the driving forces behind prefab usage and its impact on project efficiency and cost-saving.

Construction

Sustainability 2024

2024 72 pages

Painter Insight Monitor 2024 will focus on understanding the specific needs, preferences, and challenges faced by painters when it comes to sustainable products.

Construction

Importance of branding & branding funnels 2024

2024 62 pages

This report offers a comprehensive overview of importance of branding and branding funnels with a specific focus on European handymen. Brand behaviour is covered for each country, showing purchasing power, differences regarding quality, sustainability, online shopping, innovation-habit and private labels,

Construction

Future of construction Q2 2024

2024 82 pages

Explore the evolving future in construction sector among European architects in Q2 2024. Delve into the factors driving material preferences and the impact on construction aesthetics and sustainability.

Construction

Trends in material usage Q1 2024

2024 102 pages

Explore the evolving trends in material usage among European architects in Q1 2024. Delve into the factors driving material preferences and the impact on construction aesthetics and sustainability.

Construction

Media orientation H2 2021

2024 161 pages

Explore the media engagement patterns of contractors to optimize your marketing strategies. Dive into a pool of insights that unveils how contractors interact with different media channels.

Home Improvement

Purchase channels Q2 2024

2024 90 pages

The European Home Improvement Monitor offers valuable insights on purchase channels in the European home improvement industry, examining the evolving preferences and behaviors of consumers across traditional retail and emerging online platforms.

Home Improvement

Sustainability Q1 2024

2024 81 pages

Delve into sustainability trends in the home improvement sector in Q1 2024. Discover consumer preferences and the shift towards eco-friendly home improvement solutions.

Home Improvement

DIY versus DIFM Q4 2021

2024 113 pages

This report is a must-have if you’re in the home improvement industry. It provides a wealth of information on the behaviour of DIY and DIFM consumers, their motivations, and the factors that influence their purchasing decisions.

Home Improvement

DIY or DIFM Q4 2023

2024 70

Explore the prevailing trends between DIY and DIFM in Q4 2023. Understand consumer preferences and the factors influencing their choice between DIY and DIFM.

Home Improvement

Branding Q3 2023

2023 93 pages

This report offers an extensive overview of the home improvement industry, with a focus on branding and the most popular brands within different categories. Within this report, you will gain insights into how customers perceive home improvement brands and what motivates them to buy certain products.

Home Improvement

Purchase channels Q2 2023

2023 114 pages

The European Home Improvement Monitor offers valuable insights on purchase channels in the European home improvement industry, examining the evolving preferences and behaviors of consumers across traditional retail and emerging online platforms.

Installation

Smart & Connected Products Q2 2024

2024 120 pages

This report provides a comprehensive view of the attitudes of installers toward smart building solutions, specifically among electrical installers and their clients. In the report, you will find insights into the installers' experiences with installing smart products and the willingness of end users to invest in such solutions, as well as their motivations and pain points.

Installation

Smart and connected products Q2 2024

2024 129

This report provides a comprehensive view of the attitudes of installers toward smart building solutions, specifically among HVAC installers, plumbers and their clients. In the report, you will find insights into the installers' experiences with installing smart products and the willingness of end users to invest in such solutions, as well as their motivations and pain points.

Installation

BIM Q1 2024

2024 84 pages

The European Mechanical Installation Monitor report provides a detailed analysis of the plumbing and HVAC industry. This report specifically focuses on BIM adaptation in the industry.

Installation

Sustainability Q1 2024

2024 99 pages

The European Electrical Installation Monitor report provides a detailed analysis of the sustainable solutions in the installation industry. This report specifically focuses on sustainability aspects in the industry.

Installation

Challenges toward sustainable future Q4 2021

2024 111 pages

Installation

Purchase channels Q4 2021

2024 106 pages

Delve into the training needs within the electrical installation sector. Understand the areas requiring skill development to meet the evolving demands of the industry.

Special reports

European Sustainability Report 2024

2024 51 pages

This report provides in-depth insights based on triangulation of key market information and data as well as data from USP Marketing Consultancy’s key monitors that are carried out year in, year out. The focus of this report is on the most important stakeholders within the construction industry, namely architects, contractors, electrical and HVAC installers within The United Kingdom, The Netherlands, Belgium, Germany, Poland, France, Italy, and Spain.