explore our market researches

European Sustainability Report 2024

European Sustainability Report 2024

Market reports

See all
smart home smartphone and smartlock
usp

News I published 24 September 2024 I Jeroen de Gruijl

Blockchain, AI, AR and IoT – Architects’ Outlook

The latest trends in Europe highlight a growing importance of emerging technologies in the construction industry. As the sector evolves and these technologies mature, what do the architects have to say on their benefits, applications and long-term potential?

This question is at the heart of our Q2 2024 European Architectural Barometer Report. By speaking with architects across 8 countries, we looked at how blockchain, AI, augmented reality (AR), and the Internet of Things (IoT) are being used today—and what their adoption means for the future of construction. With their insights, we aim to get a clearer picture of where the industry is headed.

infographic about trends adoption in current construction projects

Current State

The construction industry is, as we’ve established before, firmly sticking to its roots. While there’s a lot of talk about new technologies, architects are clearly still focusing on the road already tread: building things that are sustainable (22%), using conscious materials (20%) and doing as much work as possible off-site (14%). Innovations like AI, drones or nanotechnology aren’t getting that much attention or application. Some are using IoT (13%) and even A.R. (6%), but future prospects – especially for advanced setups – are looking much slower.

The Benefits of Emerging Tech

It seems architects have some pros when thinking about what AI, blockchain, AR and IoT bring to construction projects – key benefits include improved access to project documents (23%), increased efficiency in design and production (16%) and enhanced project planning and budgeting (15%). However, many remain uncertain about the full impact, with 26% spontaneously expressing they “don’t know” how this tech can contribute, meaning the verdict isn’t a unanimous one, and various advancements are taken into account.

Application

Even though spontaneous application doesn’t show consensus, when prompted directly on specific examples of AI, blockchain, augmented reality or Internet of Things, regularities appear.

Notably, architects find AR particularly useful for showcasing building designs to clients and investors, with 44% finding it very applicable or applicable, and 32% stating that augmented solutions in tandem with BIM are very applicable or applicable. Blockchain is considered useful for managing project documents and preventing duplication, while AI algorithms are relied on for calculating sustainability data. This means architects see the potential of these technologies for practical applications, but are careful with adoption rates.

 

Fresh Insights Await

Our latest reports

Delve into the newest findings across various market segments, crafted for a cutting-edge overview. Explore our latest reports, brimming with up-to-date data, trend analyses, and in-depth examinations, all tailored to provide you with a comprehensive understanding of the current market dynamics.

Construction

Home Improvement

Installation

Special reports

Construction

Prefab H1 2024

2024 63 pages

Discover the adoption rate and benefits of prefabrication technology among European contractors in H1 2024. Understand the driving forces behind prefab usage and its impact on project efficiency and cost-saving.

Construction

Sustainability 2024

2024 72 pages

Painter Insight Monitor 2024 will focus on understanding the specific needs, preferences, and challenges faced by painters when it comes to sustainable products.

Construction

Importance of branding & branding funnels 2024

2024 62 pages

This report offers a comprehensive overview of importance of branding and branding funnels with a specific focus on European handymen. Brand behaviour is covered for each country, showing purchasing power, differences regarding quality, sustainability, online shopping, innovation-habit and private labels,

Construction

Future of construction Q2 2024

2024 82 pages

Explore the evolving future in construction sector among European architects in Q2 2024. Delve into the factors driving material preferences and the impact on construction aesthetics and sustainability.

Construction

Trends in material usage Q1 2024

2024 102 pages

Explore the evolving trends in material usage among European architects in Q1 2024. Delve into the factors driving material preferences and the impact on construction aesthetics and sustainability.

Construction

Media orientation H2 2021

2024 161 pages

Explore the media engagement patterns of contractors to optimize your marketing strategies. Dive into a pool of insights that unveils how contractors interact with different media channels.

Home Improvement

Purchase channels Q2 2024

2024 90 pages

The European Home Improvement Monitor offers valuable insights on purchase channels in the European home improvement industry, examining the evolving preferences and behaviors of consumers across traditional retail and emerging online platforms.

Home Improvement

Sustainability Q1 2024

2024 81 pages

Delve into sustainability trends in the home improvement sector in Q1 2024. Discover consumer preferences and the shift towards eco-friendly home improvement solutions.

Home Improvement

DIY versus DIFM Q4 2021

2024 113 pages

This report is a must-have if you’re in the home improvement industry. It provides a wealth of information on the behaviour of DIY and DIFM consumers, their motivations, and the factors that influence their purchasing decisions.

Home Improvement

DIY or DIFM Q4 2023

2024 70

Explore the prevailing trends between DIY and DIFM in Q4 2023. Understand consumer preferences and the factors influencing their choice between DIY and DIFM.

Home Improvement

Branding Q3 2023

2023 93 pages

This report offers an extensive overview of the home improvement industry, with a focus on branding and the most popular brands within different categories. Within this report, you will gain insights into how customers perceive home improvement brands and what motivates them to buy certain products.

Home Improvement

Purchase channels Q2 2023

2023 114 pages

The European Home Improvement Monitor offers valuable insights on purchase channels in the European home improvement industry, examining the evolving preferences and behaviors of consumers across traditional retail and emerging online platforms.

Installation

Smart & Connected Products Q2 2024

2024 120 pages

This report provides a comprehensive view of the attitudes of installers toward smart building solutions, specifically among electrical installers and their clients. In the report, you will find insights into the installers' experiences with installing smart products and the willingness of end users to invest in such solutions, as well as their motivations and pain points.

Installation

Smart and connected products Q2 2024

2024 129

This report provides a comprehensive view of the attitudes of installers toward smart building solutions, specifically among HVAC installers, plumbers and their clients. In the report, you will find insights into the installers' experiences with installing smart products and the willingness of end users to invest in such solutions, as well as their motivations and pain points.

Installation

BIM Q1 2024

2024 84 pages

The European Mechanical Installation Monitor report provides a detailed analysis of the plumbing and HVAC industry. This report specifically focuses on BIM adaptation in the industry.

Installation

Sustainability Q1 2024

2024 99 pages

The European Electrical Installation Monitor report provides a detailed analysis of the sustainable solutions in the installation industry. This report specifically focuses on sustainability aspects in the industry.

Installation

Challenges toward sustainable future Q4 2021

2024 111 pages

Installation

Purchase channels Q4 2021

2024 106 pages

Delve into the training needs within the electrical installation sector. Understand the areas requiring skill development to meet the evolving demands of the industry.

Special reports

European Sustainability Report 2024

2024 51 pages

This report provides in-depth insights based on triangulation of key market information and data as well as data from USP Marketing Consultancy’s key monitors that are carried out year in, year out. The focus of this report is on the most important stakeholders within the construction industry, namely architects, contractors, electrical and HVAC installers within The United Kingdom, The Netherlands, Belgium, Germany, Poland, France, Italy, and Spain.