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European Sustainability Report 2024

European Sustainability Report 2024

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News I published 06 February 2021

Battery-powered garden tools on the rise

Powered garden tools over manual tools

As one could imagine, the majority of garden owners like to keep the garden in the best condition possible. One way of doing this is to clean, prune, trim, saw, and fertilize regularly. This could all be done by using manual tools, but using a powered garden tool might just make the task a bit easier.

European garden owner owns three powered tools

That is the reason why the European garden owner owns, on average, three powered tools. However, the number of owned-powered garden tools is highly influenced by the size of the garden. In general, it can be said that the larger the garden, the more powered garden tools are owned. People with a garden smaller than 25 sq m own on average 1.9 powered tools, whereas people with a garden of over 500 sq m own almost 4 powered tools.

Hedge trimmers, grass trimmers and chainsaws are very popular

The powered garden tools most often owned are the hedge trimmer, the grass trimmer, the chainsaw, and the sprinkler. The snowblower is the least-owned garden tool.

The majority of powered garden tools are already electric

In Europe, the majority of garden tools are already electric, either corded or cordless. There is one exception to this and that is the chainsaw, which is predominantly petrol-powered. Grass trimmers and hedge trimmers are more often cordless compared to other powered garden tools.

More corded tools are likely to be replaced with cordless variants

The majority of the garden tools are powered by electricity via a cord. However, it is expected that when the current corded products need to be replaced, almost half of them will be replaced with cordless tools. This means that in the upcoming years, we will see a serious increase in the number of cordless tools

Increased battery quality and perceived benefits drive this shift

There are two main reasons for this shift. The first is that battery capacity and power have increased in the past few years, making a battery-powered garden a serious competitor for corded tools. The second reason is that garden owners are more and more aware of this increasing battery capacity and power and therefore now see more benefits than barriers to purchasing it. The most perceived benefits are the unlimited range, the convenience and having power at places where no power outlet can be found.

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