Insights & advice to build on

USP Marketing Consultancy is the leading global market research agency for the construction, installation and home improvement sectors. We provide tailor made market research and off-the-shelf reports, both B2B & B2C, qualitative and quantitative.

We help leading brands worldwide in these markets to make better decisions, driven by insights.

Clients we work for

Services

Tailored Research and Ready to use Insights

Step into USP's hub of market intelligence. Our custom research tackles your unique business challenges, while our ready-to-access reports unveil the latest industry trends. Dive into specific market dynamics or grasp the broader industry landscape with our curated insights, designed to guide you confidently in the market, aiding informed decisions and a distinguished market presence.

Market research

Dive deep into precise data crafted for your unique business goals and stand out from the competition.

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Market reports

Obtain immediate entry to extensive market analyses, effortlessly keeping you ahead with ready-to-purchase insights.

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What our clients say about us

Rina van Heck

Head of marketing and communication Netherlands at Reynears Aluminium

The project managers of USP understand our needs and helped us optimize what questions to ask to get the best results.

Zsolt Kovacs

CEE Market Research Analyst at Velux

We needed an agency that speaks the same language as our target groups and found this in USP.

Gordon Murray-Smith

Market Intelligence and Insight Manager at BMI

USP is a trusted supplier of BMI as they understand our business, are professionals, and are pleasant to communicate with.

Renato Di Rubbo

Head of global Marketing Piping systems at Geberit

We value USP for the highly competent consulting, the pragmatic and uncomplicated process, and the high quality of its inputs.

Gordana Faust

Market Intelligence Specialist, Rothenberger

The cooperation was perfect in every way, the project managers from USP have a lot of knowledge and are very reliable.

Sarah Hawke

Global Group Consumer Insights Manager at Stanley Black & Decker

We have worked with USP in the past and have had a great experience. They really know our business well.

Paul O’Dweyer

Global Consumer Market Development Manager at Bostik

Good working relationships between the project team, strong knowledge of the insights and findings from the fieldwork, presented and communicated very clearly in the report.

Mike Fees

Brand Manager EMEA at MTD

We highly value the quick response times, flexibility and overall market expertise.

Justyna Gudowska-Pohling

AC EMEA Customer Insights Manager at PPG

USP delivered the company good, useful business recommendations and insights, which have accelerated business growth.

Anne Marie O’Toole-Deviller

Head of Marketing West at Kingspan

The USP Architectural barometer research has been a great asset for us in this regard and a solid basis for conducting further in-depth research.

Armin Dipping

Senior Manager strategic and international Marketing at Gira

With the Electrical installation monitor reports we receive from USP we get an overview and first insights on behaviour, relevant topics and trends in the electrical installation industry.

Caroline Roque

EMEA Consumer and Market insights, Manager 3M Consumer Business Group

The USP team has very strong expertise in the construction and home improvement markets. We are using their detailed home improvement monitor reports very extensively.

Catrin Klein

Head of Customer & Market Insights at Hilti

The Contractor monitor reports that we receive from USP provide insights that are fact-based and highly relevant. The reports are easy to assimilate with our internal audience and set foundation for deeper discussions.

Dalia Gonciauskaite

Marketing Manager Architectural at Covestro

It’s great that the European painters insights monitor reports are focusing on key topics that are highly relevant for our business.

Daniel Angelovski

Group insights manager at Velux

The specialized insights in the Home Improvement Monitor are a great source of input for our industry analysis.

dr. Christian Heine

CEO, Rothenberger AG

The European Mechanical Installation Monitor gives us great insights and these insights support our strategic decisions.

Hardy Jaeschke

Senior Manager Market Research, Market Intelligence / Vaillant Group

The USP reports help us better understand different B2B target groups, better assess their business situations and enrich our range of knowledge enormously.

Jan Coerts

European Owens Corning

We use the European architectural barometer reports from USP to get architectural input on items relevant for the building and construction industry in Europe, helping us to set priorities in our innovation agenda.

Johan Gijsman

Group Director Marketing, Walraven Holding

We have been using the mechanical installation monitor issued by USP for many years for the planning of our strategic initiatives.

Mila Valjentova

Strategy & Market Intelligence Director & Saint-Gobain

The European contractor monitor reports we receive from USP are of a great interest in our company. The reports’ insight are completing our analysis and contribute to strategic decision making.

Miryam Salvador

Global Channel Director, Schneider Electric

Their specialized insights on construction and installation markets allow us to make go-to-market decisions based on factual data. Their customer-centric approach helps us put customer needs at the centre of our decisions.

Leo van der Blom

Insights Manager Prof EMEA at AkzoNobel

These reports not only help us track changes within our target groups, aiding in informed decision-making, but also serve as input and benchmarks for our ongoing research and decision making.

Marina Wall

Manager Customer Research & Insights at DAW SE

USP has extensive international construction industry experience, and their painters monitor provide valuable insights, supporting our marketers in their marketing strategies.

Anton Haller

Head of Precast Marketing at Allplan

USP’s architectural reports helps us understand the mood in the market which is really valuable. Also it helps us verify the key topics our customers are dealing with.

Joost Maarse

Global Lead Circular Economy at Grundfos

Delivered as promised and great regular communication towards us as a client.

Hendrikje Budenberg

Responsable Marketing & Communication BU Technical Insulation at Saint-Gobain Technical Insulation

With USP there is always a good personal contact and the research results were great.

Edwin Ebskamp

Manager Brand & Traffic at Deli Home

USP is a reliable research agency, always a pleasure to work with.

Federico Itri

Associate Commercial Excellence Manager EMEIA at ASSA ABLOY Opening Solutions

We have a really good cooperation with USP, always great to do research projects together.

Michelle Lange

Marketing director at Wavin North America

USP has a commitment to provide high-quality and useful results.

Olga Kolos

Electrician Program Director, Global at Schneider Electric

We work with USP regularly, they are flexible and provide us with good results.

Rolf Herzog

Marketing director at RUKO GmbH Präzisionswerkzeuge

It was great to work with USP, they deliver the results in time.

Cees Breukers

Marketing analyst at Van Wijnen

USP's involvement in research was great, the results were fantastic.

Céline Pineau

Consumer insight researcher at Hager

USP is professional, responsive, didactic, and voluntary. It was easy to exchange my thoughts with them.

Katrine Bruun Nielsen

Group insights manager at Velux

USP always works very structurally and professionally, and we always feel in good hands.

Suzanna Lammerts van Bueren

Director Business Development Northern Europe at Somfy

USP thinks along and were able to, besides delivering the insights, brainstorm about the business opportunities.

Research

Custom-tailored research

Uncover tailored insights with our custom research, finely aligned to your business objectives. Navigate the competitive landscape with data-driven clarity, driving your strategic decisions forward.

Customer Satisfaction

Dive into customer feedback to refine both service and product excellence.

Branding

Shape a compelling brand identity to stand out in a competitive market.

Customer Journey

Trace customer interactions from the first touchpoint to the final purchase.

Product Development

Leverage market insights to fuel innovative product creation.

Market Exploration

Uncover new market vistas through meticulous analysis and foresight.

Pricing

Strategize pricing to balance profitability with compelling value.

Segmentation

Delve into market segments to tailor your marketing strategies efficiently.

Market Size

Gauge the market expanse to set realistic targets and optimize resources.

Driver Analysis

Discover the pivotal factors driving customer satisfaction and business success.

Decision making in the construction industry

In the report, you will find the architects' perspective on their roles, identification of other important stakeholders in construction projects, and insights into how these roles are likely to evolve in the future.

Market Reports

Branding in home improvement

This report offers an extensive overview of the home improvement industry, with a focus on branding and the most popular brands within different categories. Within this report, you will gain insights into how customers perceive home improvement brands and what motivates them to buy certain products.

Market Reports

BIM & electrical installers

This report offers a comprehensive view of the status of BIM adaptation among electrical installers in Europe. Within the report, you will find information on the European countries where BIM is most and least used among installers, as well as details on the types of projects where BIM is predominantly employed and the revenue generated from BIM-related projects.

Market Reports

Our expertise

Three decades of specialising in the construction, installation and home improvement sectors have made us knowledge leader in these markets

Our expertise

Construction

Installation

Home Improvement

Adhesives & sealant
Building materials
Civil & infrastructure
Doors & windows
Facade
Flooring
Insulation
Paint & coatings
Roofing
Security
Tools
Trade
Walls & ceilings

Electrical installation
Engineering
HVAC installation
Sewer & waste water

Bathroom products
Decorative sundries
Floor covering
Gardening products
Hand tools
Home paint
Kitchen products
Power tools

Dedicated research

Market reports

To make informed decisions, you need insights on your market. USP provides this by dedicated research for our clients, but also with syndicated research. We do this by offer mulit-client research monitors in the markets of our focus.

Construction

Home Improvement

Installation

Special reports

Handyman Insights Monitor

This research focuses on European handymen, including smaller contractors and other multiskilled companies with a maximum of 4 employees. Reports are published annually, and each report covers key trends or topics such as buying behavior, orientation behavior, sustainability, and many more.

Painter Insight Monitor

Comprehensive insights into the state of the paint market in Europe, with a focus on European painters. With these reports, you get vital insights to sharpen your strategic marketing plans, improve internal discussion and decision-making by having fact-based information, and help narrow down and focus better on possible dedicated market research topics.

Contractor Monitor

Comprehensive insights into the state of the construction market in Europe, with a focus on European contractors and general builders of 5 employees and upwards. With these reports, you gain vital insights to sharpen your strategic marketing plans, improve internal discussion/decision-making by having fact-based information, and help narrow down and focus better on possible dedicated market research topics.

European Architectural Barometer

Comprehensive insights into the state of the construction market in Europe, with a focus on European architects. Every quarter, approximately 750+ successful telephone interviews are conducted with architects in 8 European countries. Each quarterly report focuses on key marketing topics, such as sustainability, BIM, prefab, orientation behaviour, and many more. The reports also include our predictions for future building volumes.

European Garden Monitor

The European Garden Monitor focuses on European consumers, purchase decision makers, house owners or renters. The research is based on 6,400 online interviews conducted annually in 8 European countries. Each report tracks the number of jobs being done, the amount spent, and key trends shaping the market.

USP Sanitair Monitor

The USP Bathroom Monitor offers insights into the number of bathrooms that are being sold, the purchasing channels used and the market shares. The Bathroom Monitor also provides insight into the prices paid by consumers and specific information about the customer journey.

USP Kitchen Monitor

The Kitchen Monitor offers crucial insights for manufacturers and retailers in the kitchen market, derived from a large-scale survey of consumers in The Netherlands. The study provides additional insights for each product category, making the USP Kitchen Monitor a highly valuable and action-oriented report.

European Home Improvement Monitor

The European Home Improvement Monitor focuses on European consumers and their home improvement behavior. The research is based on 26,400 online interviews conducted annually in 11 European countries. Each report tracks the number of jobs being done, the amount spent, and key trends shaping the market, such as E-commerce, the shift from DIY to DIFM, orientation behavior, sustainability, branding, and much more.

European Heat Pump Monitor

The European Heat Pump Monitor is an annual survey, empowering heat pump manufacturers, wholesalers, and other experts active in the heat pump market to navigate the future of sustainable heating. It helps understand the sentiments, buying behaviors, concerns, and evolving needs of the key target groups: heat pump installers and homeowners across 8 European countries. Solid data is ensured by 920 phone interviews with heat pump installers and around 4,000 online interviews with homeowners. Each year, in two reports, one deep-diving into each target group and presenting 8 country-specific insights, with cross-country comparisons.

European Mechanical Installation Monitor

The European Mechanical Installation Monitor is a quarterly publication focusing on European HVAC installers and plumbers in six European countries. Each report covers a specific topic, such as media consumption, purchase channels, smart buildings, sustainability, and more. Furthermore, each report covers the order book and turnover developments at HVAC installation and plumbing companies.

European Electrical Installation Monitor

The European Electrical Installation Monitor is a quarterly research targeting European electrical installers. Each year, 3,000 phone interviews are conducted with e-installers, and 4 reports are published. Each report covers a key marketing topic, such as media consumption, purchase channels, smart buildings, sustainability, and many more. Besides providing key insights into market trends, the reports also include information on the order book and turnover developments at the electrical installation companies.

European Sustainability Report 2024

Understand how sustainability affects the way of working within the industry. This report contains several years of research conducted among key stakeholders in the European construction industry and will provide insights into the current and future developments within the industry.

Fresh Insights Await

Our relevant reports

Delve into the newest findings across various market segments, crafted for a cutting-edge overview. Explore our insightful reports, brimming with up-to-date data, trend analyses, and in-depth examinations, all tailored to provide you with a comprehensive understanding of the current market dynamics.

Meet us

YEARS OF MARKET EXPERIENCES

COUNTRIES

EMPLOYEES

B2C online interviews

B2B CATI interviews

We are market research and consultancy firm specialised in the construction, home improvement, installation and real estate markets.

At USP, we are constantly conducting all kinds of studies all over the globe. We are dedicated to researching the construction, installation, and home improvement markets. We help clients make better decisions that are driven by insights, empowering them to grow.

Latest news by sector

All news

News

Trends

18 December 2024 I Dirk Hoogenboom

Living Spaces Forecast: 2025 Trends in Home Décor

12 December 2024 I Dirk Hoogenboom

Buying Behavior of Handymen

12 December 2024 I Henri Busker

Handymen Radar – Private Labels vs. Branded Products

12 December 2024 I Dirk Hoogenboom

Sustainability and Painting – What Matters Most?

12 December 2024 I Zeynep Kutsal

Are European Painters Getting Younger?

12 December 2024 I Dirk Hoogenboom

Buying Behavior of Handymen

12 December 2024 I Henri Busker

Handymen Radar – Private Labels vs. Branded Products

12 December 2024 I Dirk Hoogenboom

15 December 2023

Labour shortage

Trends

Learn more about the topics of your interest and see which insights we have available

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Insights & advice to build on

Clients we work for

Tailored Research and Ready to use Insights

Market research

Market reports

What our clients say about us

How we help our clients?

Custom-tailored research

Decision making in the construction industry

Market Reports

Branding in home improvement

Market Reports

BIM & electrical installers

Market Reports

Our expertise

Our expertise